Our History, Tradition and Flavor for the Whole Family

Since 1943 , at Primitivo Picó SA, we’ve been sweetening generations with our nougats, chocolates, portions, sweets, and preserved vegetables . For nearly 70 years , we’ve maintained the essence of our tradition, selecting the finest raw materials and respecting time-honored recipes passed down from generation to generation.

Every bite of our products is a tribute to authentic flavor and moments shared with family. Because at Primitivo Picó, we create more than just sweets, we create memories.

Our factory

Our new factory, located in Lucena, in the heart of the Cordoba countryside , represents a further step in our commitment to tradition and quality. This modern space houses administrative areas, a workshop where customers can purchase our products, and various areas specialized in the production process, including kneading machines, coating machines, and logistics . An environment designed to combine innovation and craftsmanship, ensuring that each product maintains its timeless flavor and essence.